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Experience the New | David Reid Homes

We are thrilled to announce a new era for David Reid Homes, refreshing our look for the first time in 15 years. We believe in the importance of evolving with the times, welcoming the idea of change and the prospect of something new.

The power of new is so compelling. When people come to David Reid Homes, they want new. The luxury of a new ensuite, the joy of a new kitchen, the warmth of a new lounge. We invite you to experience the feeling of new.

So, what inspired this new look for David Reid Homes? 

“We’re not a standard group-home builder. Almost everything we do is designed and built to suit the client and their site, so we wanted to update our messaging to reflect the types of houses we build and the clients we build them for”

  • René Genet, Business Development Manager

The rebrand will be rolled out across all 20 of our franchises nationwide, and René says it’s an exciting change for the company.

“Our new look is modernised, minimalist and clean. It’s invigorating for our network of franchisees to know that the brand will really tell the story of the homes we build, the businesses we run and the people who run them.”

Local Christchurch brand agency MadeKnown reached out to us, and we began discussing the idea of a rebrand and how it may look. We soon realised they were the ones we could trust with the task of discovering the new look for David Reid Homes. We gave the team at MadeKnown a brief to refine the brand and emulate the architectural style and quality that clients have come to expect from us, and boy did they deliver.

Phillip Sunderland, Director of MadeKnown, says the design’s aesthetic was inspired by the worlds of architecture, interior design, photography, and fashion. It pays homage to our past with a traditional colour palette, and evolves the David Reid Homes story with the ‘experience the new’.

David Reid builds homes that are architecturally superior to most group housing companies, so we wanted to reflect that attention to detail and a refined sophistication. Nothing beats new – it’s exciting, and the main motivator for each David Reid client. They want the luxury of a new ensuite, the warmth of a new lounge or the convenience of a new garage.”

After nearly 30 years of building custom homes for New Zealanders across the country, we are excited to continue this journey with a refreshed look that more accurately represents the timeless, luxurious experience that is David Reid Homes.

 

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